How to bring old content back to life – Christopher S. Penn : Awaken Your Superhero | Christopher S. Penn : Awaken Your Superhero Posted on February 13, 2012 by chris Want to get some easy wins under your belt? One of the easiest opportunities to increase your site’s traffic and conversion is to look for neglected things that you’re already ranking for and take advantage of them. How to bring old content back to life - Christopher S. Penn : Awaken Your Superhero | Christopher S. Penn : Awaken Your Superhero. Posted in Internet, Marketing, Search.